Jack Of All Trades or Master Of Them All? Cross-Genre Creative Gambling
In the earliest days of my career, I was told to specialize. “Pick a genre,” they said. “Narrow down. You can’t do it all.”
I never did pick.
To date, my favorite thing that has ever been said about me was in an American Composers Forum profile. They wrote that I was “blowing a creative space for [myself] so big you could drive a truck through it,” which felt significant because it was the first time I felt like someone saw this an advantage, not something to be corrected. Back in the Renaissance, artists who were fluent in multiple mediums were admired, yet somewhere along the road that shifted to conversations about “defining your brand.” I spent a long time in college being told that my diverse interests were a result of indecision—a failing on my part, rather than a deliberate creative choice (which is what it always was).
CHOOSING TO WORK ACROSS GENRES BRINGS WITH IT A UNIQUE SET OF CHALLENGES FROM A CAREER DEVELOPMENT STANDPOINT, YET IT OFFERS A FAR BROADER REALM OF POSSIBILITIES FROM A CREATIVE ONE.
Several years down the line, however, I understand why I was warned against it, and feel obligated to any younger composers navigating the shallows of similar aesthetically open-minded waters to report back from further offshore. Choosing to work across genres brings with it a unique set of challenges from a career development standpoint, yet—in my opinion—it offers a far broader realm of possibilities from a creative one.
To get the cautionary side out of the way, everything that my teachers and industry mentors warned me of proved to be true several times over. It’s simply much harder to get multiple careers off the ground, for all of the reasons you might think. You are building two (or more) creative lives simultaneously when it is hard enough to build one. It takes twice the financial investment. Twice the time. The people in the various corners of these industries are different. There are different metrics for success, different methods of financing projects, and different approaches to press strategy. It’s also hard to convince people early on that your vision is decisive. And there is a perpetual creative whiplash that happens when bouncing between projects. From an artistic perspective, it’s a commitment to becoming multilingual, since pop songs, film scores and concert works are very different art forms and learning to do them all well requires significant investment in honing one’s craft. If you are writing songs, you also have to learn to manipulate words and define your perspective as a writer of text, which is in itself a lifetime’s undertaking.
Yet on the flip side, having a breadth of skill sets makes you vastly more employable(that most lofty of artistic goals). Being able to wear a lot of hats (playing in theater pits, orchestrating, copying, taking on scoring projects and concert commissions, etc.) kept me working consistently early on, and I am certain that what some of my teachers deemed a lack of focus is actually responsible for having kept me afloat during those early years after graduating from college. There’s an important line between being a jack of all trades and an employable, well-rounded musician.
Ultimately, however, the most enticing thing about working in multiple mediums has for me always been the boundless creative possibilities that it offered. With eclecticism comes the opportunity to be in conversation with oneself about genre and to have different kinds of collaborative relationships with those working in these various fields. It also offers potential for borrowing influences in the hope that they will fuse into something unusual.